About Us
No corporate fluff. No cheap clichés. Designs for every style, from bold to minimal.
For too long, pride apparel has lacked intention and often created by corporations more focused on profit than community.
We’re here to change that!
Founded and run by members of the LGBTQ+ community, our mission is to design clothing for the full spectrum of identities.
We create designs for 10+ pride flags, with a variety of styles that range from vibrant to subtle, because we know there’s no one way to be proud.
We donate 15% of profits to LGBTQ+ charities and causes, and we’re committed to sustainability through eco-friendly materials and ethical production. This isn’t just fashion, it’s pride with purpose.
In the beginning, we donated a percentage of profits but we quickly realised this felt hollow.
Like many small brands, we weren’t always making a profit, which meant the impact wasn’t as real as we wanted it to be.
That’s why we’ve changed our approach.
Now, we give a fixed donation for every item sold, no matter what. You’ll see the exact amount displayed on each product listing in your local currency, so you always know the difference your purchase makes.
For us, this isn’t about vague promises. It’s about consistency, transparency, and putting morals before profits into practice.
We're not like big corporations which only celebrate pride one month of the year. We're focused on making high-quality products for all identities to celebrate pride every day!
We want to take back pride from the corporations and keep pride merch LGBTQ+ owned. That way we can ensure we operate with honesty, sincerity and actually give back to the community!
Fast fashion is destroying our planet. We refuse to be part of that cycle.
While we can’t claim to be perfect, we take every step we can to create clothing that respects both people and planet. Each product listing includes a dedicated Sustainability section so you can see exactly how your piece was made and where we’ve chosen to put morals before profits.
Across our collection we:
- Follow a zero-waste manufacturing policy, making sure nothing goes to landfill unnecessarily.
- Use post-consumer recycled packaging, keeping plastic out of the environment and in circulation.
- Partner only with ethical suppliers, ensuring materials are sourced with fairness and care.
Our journey is ongoing, and transparency matters to us so we’ll always share where we’re doing well and where we’re still improving.
No sweatshops or child labour ever! Only humane and fair work practices across the whole supply chain. On each of our product listings we give information about where we source all our materials.
All our products are free from animal products. We also use Oeko-Tex™ certified inks and embroidery threads which are 100% vegan.
BEHIND-THE-SCENES
We ensure the highest standard of manufacturing processes to guarantee ethical and humane working conditions creating products with faultless quality.
